28 NOVEMBER 2025
THE B&T AWARDS
ARE BACK!
THE
B&T
AWARDS
ARE
BACK!
The Awards are the pinnacle of Australian and New Zealand advertising, marketing, media and PR. It is your chance to have your best and boldest work seen by your peers.
Winning a B&T Award puts your agency on the map and reaffirms your leadership in the minds of our star-studded jury panel, staffed exclusively by the Antipodes’ best marketers. It’s your chance to be bold, be seen and be the best.
2025
KEY DATES
2025
23 JUN
ENTRIES OPEN
29 AUG
ENTRIES CLOSE
5 SEP
LATE ENTRIES CLOSE
1 & 2 OCT
Finalists announced
2 OCT
Early bird tickets end
6 NOV
Live judging day
28 NOV
Awards night
CATEGORIES
AGENCY OF THE YEAR AWARDS
ADVERTISING AGENCY — BRANDING, DESIGN & CX AGENCY — CORPORATE PR AGENCY* — CONSUMER PR AGENCY** — CREATOR AGENCY* — DIRECT RESPONSE / PERFORMANCE AGENCY — EMERGING AGENCY — EXPERIENTIAL PROMOTIONAL AGENCY — INDEPENDENT AGENCY FEWER THAN 50 EMPLOYEES — INDEPENDENT AGENCY MORE THAN 50 EMPLOYEES — MEDIA AGENCY — AOTEAROA NEW ZEALAND AGENCY** — NSW AGENCY — VIC AGENCY — QLD/OTHER STATES/TERRITORIES AGENCY — PRODUCTION COMPANY — RESEARCH AGENCY
B&T CAMPAIGNS OF THE YEAR
BEST CONSUMER PR CAMPAIGN* — BEST CTV & VIDEO CAMPAIGN — BEST DIGITAL CAMPAIGN — BEST DIRECT RESPONSE CAMPAIGN — BEST CREATOR-LED CAMPAIGN* — BEST INTEGRATED AD CAMPAIGN — BEST MEDIA CAMPAIGN — BEST OUT OF HOME CAMPAIGN — BEST PRO-BONO CAMPAIGN* — SIREN AWARD FOR BEST RADIO/AUDIO CAMPAIGN — BEST REGIONAL MEDIA CAMPAIGN — BEST RETAIL MEDIA CAMPAIGN — BEST SOCIAL MEDIA CAMPAIGN — BEST SPONSORSHIP CAMPAIGN — BEST TECH AND AI CAMPAIGN — BEST TV CAMPAIGN
B&T LEADERSHIP AWARDS
B&T AWARD FOR BRAVERY — B&T AWARD FOR DIVERSITY — THE B&T AWARD FOR THE PLANET — BEST CONTENT MARKETING STRATEGY — BEST DIGITAL SERVICES — BEST DIGITAL TRANSFORMATION — BEST MEDIA PLATFORM — BEST RETAIL MEDIA NETWORK* — DATA-DRIVEN MARKETING — MARKETING TEAM OF THE YEAR — MARKETING TECHNOLOGY COMPANY OF THE YEAR — PEOPLE & CULTURE AWARD – MORE THAN 100 EMPLOYEES — PEOPLE & CULTURE AWARD – FEWER THAN 100 EMPLOYEES — SALES TEAM OF THE YEAR*
*NEW FOR 2025 **UPDATED FOR 2025
SPONSORS
