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Open to any creative agency in Australia or New Zealand. Full service, strategic, advertising, digital or other specialist agencies are all eligible to enter and the assessment will be based upon the agency’s area of expertise. Where an Australian agency has more than one office, the entry should be for the group operation.

Open to any agency in Australia or New Zealand. Both stand-alone agencies and departments of larger agencies or organisations are eligible to enter. Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

Open to any agency in Australia or New Zealand. Full service, advertising, media, digital, PR, promotional or other specialist agencies are all eligible to enter and the assessment will be based upon achievements within the agency’s chosen area of expertise. The agency must have started a new original business after August 31, 2020 and cannot be part of another agency or group.

Open to any agency in Australia or New Zealand involved in media planning, buying and/or strategy. Where an agency has more than one office, the entry should be for the group operation.

Open to any agency in Australia or New Zealand involved in delivering PR services. Where an agency has more than one office, the entry should be for the group operation.

The jury will be looking for the best integrated ad campaign across multiple media channels: Demonstrate a strong creative insight developing into a story that was adapted across multiple channels (25%). Demonstrate suitability of strategy, solution and execution against the original brief (25%). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue) and secondary, delivered audience engagement (reach, watch time & view duration, sentiment) (50%). Maximum 1000 words. This entry may also form one of the case studies for the advertising agency of the year category.

The jury will be looking for a campaign that elicits a direct response from a brand’s target audience: Demonstrate a strong creative insight (25%). Demonstrate suitability of strategy, media channels, solution and execution against the original brief (25%). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue) and secondary, delivered audience engagement (reach, watch time & view duration, sentiment) (50%). Maximum 1000 words. This entry may also form one of the case studies for the advertising agency of the year category.

This category is opened, but not limited to, search marketing specialists, web build firms and digital design agencies which did not fit into any of the agency of the year categories. Outline, in no more than 1000 words, the company’s successes in the past 12 months (30%), innovation and impact on the market (30%) and provide two client testimonials of no more than 250 words each (40%).

This category is opened, but not limited to companies, who offer integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. Outline, in no more than 1000 words, the company’s successes in the past 12 months (30%), innovation and impact on the market (30%) and provide two client testimonials of no more than 250 words each (40%).

The jury will be seeking creative thinking, backed by excellence in understanding media consumption in devising a media campaign that best helps specific clients achieve the set goals. Please set out the brief and how the target was achieved. The jury will be seeking a strong central media idea (40%), the ability to translate this into a detailed plan (30%) and evidence of its success and effectiveness (30%). Maximum 1000 words. This entry may also form one of the case studies for the media agency of the year category.

The jury will be looking for a powerful media platform that can demonstrate sustained commercial success (30%), dramatic influence on its market (20%), and demonstrate its value as an advertising vehicle (30%). It should also be able to show progress within the year in question (20%). Maximum 1000 words.

The jury will be looking for a strong creative idea specific to out of home: Demonstrate a strong creative insight (25%). Demonstrate suitability of strategy, solution and execution against the original brief (25%). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue) and secondary, delivered audience engagement (reach, watch time & view duration, sentiment) (50%). This category covers all out of home channels. Maximum 1000 words. This entry may also form one of the case studies from one of the agency of the year categories.

The jury will look at a campaign developed by a PR agency for a single client. They will be seeking to understand the client’s original brief, the insight that went into understanding the client’s needs (30%), the strategy developed to deliver on this (40%) and the effectiveness of the implementation (30%). Maximum 1000 words. This entry may also form one of the case studies for the PR agency of the year category.

The jury will be looking for a strong creative idea specific to the chosen medium of audio/ radio (25%); execution (25%) and appropriateness of strategy and solution to the original brief (25%), as well as evidence of effectiveness and success (25%). This category covers all radio channels, including digital radio, as well as podcasts, streaming services and connected home devices. Entries must demonstrate ideas that are wired for sound; work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling. Maximum 1000 words. This entry may also form one of the case studies from one of the agency of the year categories.

This category caters to all forms of social media platforms and applications. Examples of types of applications include but are not limited to social commerce, social networking, location-based services, entertainment, advertising campaigns, reviews and opinion, information aggregators, blogging sites as well as product and services. Judging will be based on the innovative and effective use of online communities (35%), engagement with these communities (35%) and the success achieved as a result (30%). Maximum 1000 words.

The jury will be looking for the creative activation of a brand sponsorship of a sports, arts, media or special projects event. Demonstrate a strong creative insight (25%). Demonstrate suitability of strategy, solution and execution against the original brief (25%). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue) and secondary, delivered audience engagement (reach, watch time & view duration, sentiment) (50%). Maximum 1000 words.

The jury will be looking for a thorough overview of a content marketing project. Credit will be given for creativity and innovation (25%); the strategy (25%); evidence of its effectiveness such as measurement of lead generation, sales conversion and increased brand awareness (25%); audience reach and the overall impact on the brand/product (25%). Maximum 1000 words.

The jury will be looking for examples of a campaign that demonstrates the in-depth use of data to drive the marketing process with insight into return on investment. Winning entries will do more than focus on post-campaign analytics. They will go beyond the usual data sources or use that data in more sophisticated ways. Maximum 1000 words. Credit will be given for how the data was gathered (30%), a demonstration of how the data was used (40%) and evidence of effectiveness and ROI (30%). This category is open to both agencies and marketing teams.

This category aims to recognise campaigns involving a high-risk idea/ execution. Judges will look for the overall creativity and innovation within the context of the brief and against the objective of the campaign (30%), bravery involved in taking the risk – including how the risk was identified and managed (40%), learnings from the campaign (30%). Please note: the outcome of the campaign does not influence the scoring of this category as the judges will award points based on level of bravery and lessons learned. Maximum 1000 words.

The B&T Award for Diversity – The Work celebrates brilliant, culture-shifting work. A campaign or execution that pushes boundaries, promotes conversation and highlights the lives of multicultural, under-represented and marginalised Australians.
Judges will look for the overall creativity and innovation within the context of the brief and against the objective of the campaign (50%) and quality of execution (50%). We welcome entries big and small. Please note: the outcome of the campaign does not influence the scoring of this category as the judges will award points based on how the work promotes conversation and highlights the lives of multicultural, under-represented and marginalised Australians. Maximum 1000 words.

The jury will be looking for the in-house marketing team that has achieved the most for a brand or related group of brands in the past 12 months. This will include insight into the issues faced by the brand, strategy, coordination of partners including advertising, media and PR partners and successful outcomes. Maximum 1000 words. The submission can be self-nominated or put forward by an agency on behalf of their client, with the client’s permission.

Demonstrate a strong insight in relation to the marketing challenge/objective (25%). Demonstrate suitability of strategy, solution (25%). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue etc).
Finalists are required to present to the jury.

This category is intended to recognise companies which provide the marketing, media and advertising industry with technological solutions that help it to do its job better. Judges will be looking for the firm which has had the most profound impact on the Australian landscape in the judging period, but with an eye to the future. The type of companies might include, but are not limited to, programmatic technology companies, analytics companies, app developers, marketing automation platforms etc. Outline, in no more than 1000 words, the company’s successes in the past 12 months (30%), innovation and impact on the market (30%) and provide two client testimonials of no more than 250 words each (40%).
Finalists are required to present to the jury.

There are two awards in this category:

• Employer with more than 100 employees
• Employer with fewer than 100 employees

Open to any Australasian company working underneath the marketing umbrella, including marketing departments, agencies and media teams. Entrants should provide: statement of core company values, evidence of programs and/or initiatives currently in place to support the company core values, in no more than 300 words (10%); individual staff case studies of no more than 500 words each, in the words of the relevant appropriate staff member detailing their own experiences at the company. One should be for a member of staff who joined during 2021/2022, the other for a member of staff who joined in 2019 or earlier (20% each); in no more than 500 words, evidence of a well thought out and executed recruitment policy that delivers the best people for the job (20%); in no more than 500 words, demonstrate company culture including employer’s commitment to health and wellbeing, commitment to work/life balance and building team morale. Investment in training and staff retention and a demonstrable commitment to diversity and inclusion (30%). Evidence such as third-party employee opinion surveys will be well regarded. Finalists are required to present to the jury.