Are you at The Top of Your Game ?

This is THE event of the awards season where the crème de la crème of the advertising, marketing, media and PR worlds come together to compete for the top prizes.
Winning a B&T Award will see you receive a standing ovation from the industry’s biggest players. And, with a star-studded panel of judges — you know it’s the real deal. Plus, the live pitches are sure to get your heart racing.

So don’t wait – enter now and let your talents shine!

CHOOSE YOUR CATEGORY

AGENCY OF THE YEAR AWARDS

Open to any creative agency in Australia or New Zealand. Full service, strategic, advertising, digital or other specialist agencies are all eligible to enter and the assessment will be based upon the agency’s area of expertise. Where an Australian agency has more than one office, the entry should be for the group operation.

Open to any agency in Australia or New Zealand. Both stand-alone agencies and departments of larger agencies or organisations are eligible to enter. Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

Open to any agency in Australia or New Zealand. Both stand-alone agencies and departments of larger agencies or organisations are eligible to enter. Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

Open to any agency in Australia or New Zealand. Full service, advertising, media, digital, PR, promotional or other specialist agencies are all eligible to enter and the assessment will be based upon achievements within the agency’s chosen area of expertise. The agency must have started a new original business after 31 August 2021 and cannot be part of another agency or group. If you have previously won the Emerging Agency of the Year Award or any other agency of the year category you are ineligible to enter. (Swap 31 and August)

Open to any agency in Australia or New Zealand. Both stand-alone agencies and departments of larger agencies or organisations are eligible to enter. Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

There are two awards in this category:

Employer with more than 50 employees
Employer with fewer than 50 employees

Open to any agency in Australia or New Zealand that is 100 per cent independently owned, i.e., not owned by another company or part-owned by a larger agency group. (remove space)

Open to any agency in Australia or New Zealand involved in media planning, buying and/or strategy. Where an agency has more than one office, the entry should be for the group operation.

Sponsored by
YouTube logo

Open to any agency in Australia or New Zealand involved in delivering PR services. Where an agency has more than one office, the entry should be for the group operation.

Open to any production company in Australia or New Zealand. Both stand-alone companies and departments of larger agencies or organisations are eligible to enter. Where a company has more than one office, entries in this category should represent the company’s offering across Australia and New Zealand.

Open to any agency in Australia or New Zealand. Both stand-alone agencies and departments of larger agencies or organisations are eligible to enter. Where an agency has more than one office, entries in this category should represent the agency’s offering across Australia and New Zealand.

Open to any agency in Australia. Full service, strategic, advertising, media, digital or other specialist agencies are all eligible to enter, and the assessment will be based upon achievements within the agency’s area of expertise. Where the agency is part of a larger network, the entry should represent the output of a single office. Different offices within the same network may enter. Separate shortlists will be selected for NSW, Victoria and Queensland/other states/territories/New Zealand.

B&T AGENCY OF THE YEAR

Awarded by B&T to one of the winners from the Agency of the Year categories. This category cannot be entered. 

B&T CAMPAIGNS OF THE YEAR

The jury will be looking for the best use of CTV in terms of proving measured ROI and meeting quantified business objectives. The entry should demonstrate how the campaign leveraged CTV to meet the client’s objectives and deliver results.

The jury will be looking for a strong creative insight specific to CTV (25 per cent); leveraging data and targeting capabilities of CTV to execution (25 per cent) and appropriateness of strategy and solution to the original brief (25 per cent), as well as evidence of effectiveness and success (25 per cent). The campaign must have been live during the judging period. Maximum 1000 words. This entry may also form one of the case studies for the Media Agency of the Year category.

Sponsored by
Samsung logo

The jury will be looking for a strong creative idea specific to the chosen digital medium or media. Demonstrate a strong creative insight (25 per cent). Demonstrate suitability of strategy, media channels, solution and execution against the original brief (25 per cent). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue, etc.) and secondary, delivered audience engagement (reach, watch time, view duration and sentiment) (50 per cent). This category covers all digital channels. Maximum 1000 words. This entry may also form one of the case studies from one of the Agency of the Year categories.

The jury will be looking for a campaign that elicits a direct response from a brand’s target audience. Demonstrate a strong creative insight (25 per cent). Demonstrate suitability of strategy, media channels, solution and execution against the original brief (25 per cent). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue, etc.) and secondly, delivered audience engagement (reach, watch time, & view duration, and sentiment) (50 per cent). Maximum 1000 words. This entry may also form one of the case studies for the Advertising Agency of the Year category.

The jury will be looking for the best integrated ad campaign across multiple media channels. The campaign must demonstrate a strong creative insight that develops into a story that was adapted across multiple channels (25 per cent). Demonstrate suitability of strategy, solution and execution against the original brief (25 per cent). Show your outcomes primarily delivered effective business results (ROI, brand lift, sales revenue etc.) and secondary, delivered audience engagement (reach, watch time, view duration and sentiment) (50 per cent). Maximum 1000 words. This entry may also form one of the case studies for the Advertising Agency of the Year category.

The jury will be seeking creative thinking, backed by excellence in understanding media consumption in devising a media campaign that best helps specific clients achieve the set goals. Please set out the brief and how the target was achieved. The jury will be seeking a strong central media idea (40 per cent), the ability to translate this into a detailed plan (30 per cent) and evidence of its success and effectiveness (30 per cent). Maximum 1000 words. This entry may also form one of the case studies for the Media Agency of the Year category.

The jury will be looking for a strong creative idea specific to out of home: Demonstrate a strong creative insight (25 per cent). Demonstrate suitability of strategy, solution and execution against the original brief (25 per cent). Show your outcomes primarily delivered effective business results (ROI, brand lift, sales revenue, etc.) and secondary, delivered audience engagement (reach, watch time and view duration, sentiment, etc.) (50 per cent). This category covers all out of home channels. Maximum 1000 words. This entry may also form one of the case studies from one of the Agency of the Year categories.

The jury will look at a campaign developed by a PR agency for
a single client. They will be seeking to understand the client’s original brief, the insight that went into understanding the client’s needs (30 per cent), the strategy developed to deliver on this (40 per cent) and the effectiveness of the implementation (30 per cent). Maximum 1000 words. This entry may also form one of the case studies for the PR agency of the year category.

The jury will be looking for a strong creative idea specific to the chosen medium of audio/radio (25 per cent); execution (25 per cent) and appropriateness of strategy and solution to the original brief (25 per cent), as well as evidence of effectiveness and success (25 per cent)

This category covers all radio channels, including digital radio, as well as podcasts, streaming services and connected home devices. Entries must demonstrate ideas that are wired for sound; work that communicates a brand message through audio excellence, sonic innovation or superior aural storytelling. Maximum 1000 words. This entry may also form one of the case studies from one of the Agency of the Year categories.

Sponsored by
CRA logo

This category is open to all campaigns which were active in regional markets during the judging period. In this instance, ‘regional’ is defined as any market outside of the metropolitan areas of Sydney, Melbourne, Brisbane, Adelaide and Perth.

Please outline the brief, key communication objective/s and the success measures, including specific targets. (Indexing is acceptable for confidentiality purposes). The jury will be seeking a strong central media idea (30 per cent), how you translated the idea into a comprehensive plan (30 per cent) and evidence of campaign success and effectiveness relative to your brief’s targets (40 per cent). Maximum 1000 words. This entry may also form one of the case studies for the Media Agency of the Year category. (removed comma in 1000)

Sponsored by
ADIA logo

The jury will be looking for a strong creative idea specific to TV: Demonstrate a strong creative insight (25 per cent). Demonstrate suitability of strategy, solution and execution against the original brief (25 per cent). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue, etc.) and secondary, delivered audience engagement (reach, watch time and view duration, sentiment, etc.) (50 per cent). This category covers all
TV platforms, but the campaign must have appeared on free-to-air or subscription tv during the judging period. Maximum 1000 words. This entry may also form one of the case studies from one of the Agency of the Year categories.

The jury will be looking for video campaigns executed across multiple screens with YouTube at their core: Demonstrate a strong creative insight developing into a story that was adapted across multiple screens (25 per cent). Demonstrate suitability of strategy, solution and execution against the original brief (25 per cent). Show your outcomes: Primarily, how it delivered effective business results (ROI, brand lift, sales revenue, etc.) and secondary, how it delivered audience engagement (reach, watch time & and view duration, sentiment) (50 per cent). Campaigns must have been on YouTube during the judging period. Maximum 1000 words. This entry may also form one of the case studies from one of the Agency of the Year categories. Sponsored by YouTube logo

B&T LEADERSHIP AWARDS

Note: finalists in categories marked with * are required to attend the second round presentation.

The jury will be looking for a thorough overview of a content marketing project. Credit will be given for creativity and innovation (25 per cent); the strategy (25 per cent); evidence of its effectiveness such as measurement of lead generation, sales conversion and increased brand awareness (25 per cent); audience reach and the overall impact on the brand/or product (25 per cent). Maximum 1000 words.

This category is open but not limited to search marketing specialists, web build firms and digital design agencies which did not fit into any of the Agency of the Year categories. Outline, in no more than 1000 words, the company’s successes in the past 12 months (30 per cent), innovation and impact on the market (30 per cent) and provide two client testimonials of no more than 250 words each (40 per cent).

This category is open but not limited to companies that offer integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and
how they deliver value to customers. Outline, in no more than 1000 words, the company’s successes in the past 12 months (30 per cent), innovation and impact on the market (30 per cent) and provide two client testimonials of no more than 250 words each (40 per cent).

The jury will be looking for a powerful media platform that can demonstrate sustained commercial success (30 per cent), dramatic influence on its market (20 per cent) and demonstrate its value as an advertising vehicle (30 per cent). It should also be able to show progress within the year in question (20 per cent). Maximum 1000 words.

This category highlights examples of marketing that leverage technology and/or artificial intelligence to effectively showcase a brand or to drive an effective response. Judging will be based on the creative idea behind the campaign (25 per cent), the experience delivered through the campaign that could only be achieved by harnessing the power of tech (25 per cent), the appropriateness
of strategy and solution to the original brief (25 per cent), and demonstrable proof of effectiveness and success (25 per cent). Maximum 1000 words.

This category caters to all social media platforms and applications. Examples of types of applications include but are not limited to social commerce, social networking, location-based services, entertainment, advertising campaigns, reviews and opinion, information aggregators, blogging sites as well as products and services. Judging will be based on the innovative and effective use of online communities (35 per cent), engagement with these communities (35 per cent) and the success achieved as a result (30 per cent). Maximum 1000 words. Sponsored by Samsung logo

The jury will be looking for the creative activation of a brand sponsorship of a sports, arts, media or special projects event. Demonstrate a strong creative insight (25 per cent). Demonstrate suitability of strategy, solution and execution against the original brief (25 per cent). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue, etc.) and secondary, delivered audience engagement (reach, watch time, view duration and sentiment, etc.) (50 per cent). Maximum 1000 words.

The jury will be looking for examples of a campaign that demonstrates the in-depth use of data to drive the marketing process with insight into return on investment. Winning entries will do more than focus
on post-campaign analytics. They will go beyond the usual data sources or use those data in more sophisticated ways. Maximum 1000 words. Credit will be given for how data was gathered (30 per cent), a demonstration of how data was used (40 per cent) and evidence of effectiveness and ROI (30 per cent). This category is open to both agencies and marketing teams.

This award celebrates brilliant, culture-shifting work. A campaign or execution that pushes boundaries, promotes conversation and highlights the lives of multicultural, under-represented and marginalised Australians.

Judges will look at the overall creativity and innovation within the context of the brief and against the objective of the campaign (50 per cent) and quality of execution (50 per cent). We welcome entries big and small. Please note: the outcome of the campaign does not influence the scoring of this category as the judges will award points based on how the work promotes conversation and highlights the lives of multicultural, under-represented and marginalised Australians. Maximum 1000 words.

Sponsored by
Gumgum logo

The jury will be looking for the in-house marketing team that has achieved the most for a brand or related group of brands in the past 12 months. This will include insight into the issues faced by the brand, strategy, coordination of partners including advertising, media and PR partners and successful outcomes. Maximum 1000 words. The submission can be self-nominated or put forward by an agency on behalf of their client, with the client’s permission.

Demonstrate a strong insight in relation to the marketing challenge or objective (25 per cent). Demonstrate suitability of strategy and solution (25 per cent). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue, etc). Finalists are required to present to the jury.

This category is intended to recognise companies that provide the advertising, marketing and media industries with technological solutions that help it to do their jobs better. Judges will be looking for the firm that has had the most profound impact on the Australian landscape in the judging period but also with an eye to the future.

This category is open to companies including but not limited
to, programmatic technology companies, analytics companies, app developers, marketing automation platforms, etc. Outline, in no more than 1000 words, the company’s successes in the past 12 months
(30 per cent), innovation and impact on the market (30 per cent) and provide two client testimonials of no more than 250 words each (40 per cent).
Finalists are required to present to the jury.

There are two awards in this category:

Employer with more than 100 employees
Employer with fewer than 100 employees

Additional criteria: entering company must have been in operation in 2019 or earlier.
Open to any Australasian company working underneath the marketing umbrella, including marketing departments, agencies and media teams.

Entrants should provide a statement of core company values, evidence of programs and/or initiatives currently in place to support the company core values, in no more than 300 words (10 per cent); individual staff case studies of no more than 500 words each, in the words of the relevant appropriate staff member detailing their own experiences at the company. One should be for a member of staff who joined during 2021/2022, the other for a member of staff who joined in 2019 or earlier (20 per cent each); in no more than 500 words, evidence of a well-thought-out and executed recruitment policy that delivers the best people for the job (20 per cent); in no more than 500 words, demonstrate company culture including employer’s commitment to health and wellbeing, commitment to work/life balance and building team morale. Investment in training and staff retention and a demonstrable commitment to diversity and inclusion (30 per cent). Evidence such as third-party employee opinion surveys will be well regarded.
Finalists are required to present to the jury.

This category aims to recognise campaigns involving a high-risk and courageous idea or execution. Judges will look for the overall creativity and innovation within the context of the brief and against the objective of the campaign (30 per cent), the bravery involved in taking the risk – including how the risk was identified and managed (40 per cent), learnings from the campaign (30 per cent). Please note: the outcome of the campaign does not influence the scoring of this category as the judges will award points based on the level of bravery and lessons learned. Maximum 1000 words.

This award is open to internal and external agencies, as well as in-house marketing teams and other companies operating within the advertising, marketing and media industries. Entrants should provide
a clear statement of company sustainability values, evidence of programs or initiatives in place to support these values and a demonstrable, tangible benefit for our planet (40 per cent, 500 words).

Entrants should also provide a statement on how they plan to further decarbonise their company and reduce their overall environmental footprint beyond Scope 1 and 2 emissions and throughout their supply chain in the coming 10 years (40 per cent, 500 words). Entrants should include one 250-word testimony from a client, supplier or third-party organisation (B Labs, for example) about their efforts to date and in the future (20 per cent).

KEY DATES

LAUNCH/ENTRIES OPEN

Thursday 13 June 2024

EARLY BIRD TICKETS ON SALE

Thursday 13 June 2024

ENTRIES CLOSE

Thursday 25 July 2024 (11:59pm AEST)
- on-time entry fee $499 +GST/entry

LATE ENTRIES

Thursday 1 August 2024 (11:59pm AEST)

- late entry fee $699 +GST/entry

FIRST ROUND JUDGING

8 August – 4 September 2024

FINALIST ANNOUNCED

11 & 12 September 2024

LIVE–JUDGING DAY

26 September 2024

EARLY-BIRD
TICKETS END

3 October 2024

AWARD NIGHT

8 November 2024

– The Hordern Pavilion

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