The jury will be looking for a thorough overview of a content marketing project. Credit will be given for creativity and innovation (25 per cent); the strategy (25 per cent); evidence of its effectiveness such as measurement of lead generation, sales conversion and increased brand awareness (25 per cent); audience reach and the overall impact on the brand/or product (25 per cent). Maximum 1000 words.

This category is open but not limited to search marketing specialists, web build firms and digital design agencies which did not fit into any of the Agency of the Year categories. Outline, in no more than 1000 words, the company’s successes in the past 12 months (30 per cent), innovation and impact on the market (30 per cent) and provide two client testimonials of no more than 250 words each (40 per cent).

This category is open but not limited to companies that offer integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and
how they deliver value to customers. Outline, in no more than 1000 words, the company’s successes in the past 12 months (30 per cent), innovation and impact on the market (30 per cent) and provide two client testimonials of no more than 250 words each (40 per cent).

The jury will be looking for a powerful media platform that can demonstrate sustained commercial success (30 per cent), dramatic influence on its market (20 per cent) and demonstrate its value as an advertising vehicle (30 per cent). It should also be able to show progress within the year in question (20 per cent). Maximum 1000 words.

This category highlights examples of marketing that leverage technology and/or artificial intelligence to effectively showcase a brand or to drive an effective response. Judging will be based on the creative idea behind the campaign (25 per cent), the experience delivered through the campaign that could only be achieved by harnessing the power of tech (25 per cent), the appropriateness
of strategy and solution to the original brief (25 per cent), and demonstrable proof of effectiveness and success (25 per cent). Maximum 1000 words.

The jury will be looking for the creative activation of a brand sponsorship of a sports, arts, media or special projects event. Demonstrate a strong creative insight (25 per cent). Demonstrate suitability of strategy, solution and execution against the original brief (25 per cent). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue, etc.) and secondary, delivered audience engagement (reach, watch time, view duration and sentiment, etc.) (50 per cent). Maximum 1000 words.

The jury will be looking for examples of a campaign that demonstrates the in-depth use of data to drive the marketing process with insight into return on investment. Winning entries will do more than focus
on post-campaign analytics. They will go beyond the usual data sources or use those data in more sophisticated ways. Maximum 1000 words. Credit will be given for how data was gathered (30 per cent), a demonstration of how data was used (40 per cent) and evidence of effectiveness and ROI (30 per cent). This category is open to both agencies and marketing teams.

This award celebrates brilliant, culture-shifting work. A campaign or execution that pushes boundaries, promotes conversation and highlights the lives of multicultural, under-represented and marginalised Australians.

Judges will look at the overall creativity and innovation within the context of the brief and against the objective of the campaign (50 per cent) and quality of execution (50 per cent). We welcome entries big and small. Please note: the outcome of the campaign does not influence the scoring of this category as the judges will award points based on how the work promotes conversation and highlights the lives of multicultural, under-represented and marginalised Australians. Maximum 1000 words.

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The jury will be looking for the in-house marketing team that has achieved the most for a brand or related group of brands in the past 12 months. This will include insight into the issues faced by the brand, strategy, coordination of partners including advertising, media and PR partners and successful outcomes. Maximum 1000 words. The submission can be self-nominated or put forward by an agency on behalf of their client, with the client’s permission.

Demonstrate a strong insight in relation to the marketing challenge or objective (25 per cent). Demonstrate suitability of strategy and solution (25 per cent). Show your outcomes: Primarily, delivered effective business results (ROI, brand lift, sales revenue, etc). Finalists are required to present to the jury.

This category is intended to recognise companies that provide the advertising, marketing and media industries with technological solutions that help it to do their jobs better. Judges will be looking for the firm that has had the most profound impact on the Australian landscape in the judging period but also with an eye to the future.

This category is open to companies including but not limited
to, programmatic technology companies, analytics companies, app developers, marketing automation platforms, etc. Outline, in no more than 1000 words, the company’s successes in the past 12 months
(30 per cent), innovation and impact on the market (30 per cent) and provide two client testimonials of no more than 250 words each (40 per cent).
Finalists are required to present to the jury.

There are two awards in this category:

Employer with more than 100 employees
Employer with fewer than 100 employees

Additional criteria: entering company must have been in operation in 2019 or earlier.
Open to any Australasian company working underneath the marketing umbrella, including marketing departments, agencies and media teams.

Entrants should provide a statement of core company values, evidence of programs and/or initiatives currently in place to support the company core values, in no more than 300 words (10 per cent); individual staff case studies of no more than 500 words each, in the words of the relevant appropriate staff member detailing their own experiences at the company. One should be for a member of staff who joined during 2021/2022, the other for a member of staff who joined in 2019 or earlier (20 per cent each); in no more than 500 words, evidence of a well-thought-out and executed recruitment policy that delivers the best people for the job (20 per cent); in no more than 500 words, demonstrate company culture including employer’s commitment to health and wellbeing, commitment to work/life balance and building team morale. Investment in training and staff retention and a demonstrable commitment to diversity and inclusion (30 per cent). Evidence such as third-party employee opinion surveys will be well regarded.
Finalists are required to present to the jury.

This category aims to recognise campaigns involving a high-risk and courageous idea or execution. Judges will look for the overall creativity and innovation within the context of the brief and against the objective of the campaign (30 per cent), the bravery involved in taking the risk – including how the risk was identified and managed (40 per cent), learnings from the campaign (30 per cent). Please note: the outcome of the campaign does not influence the scoring of this category as the judges will award points based on the level of bravery and lessons learned. Maximum 1000 words.

This award is open to internal and external agencies, as well as in-house marketing teams and other companies operating within the advertising, marketing and media industries. Entrants should provide
a clear statement of company sustainability values, evidence of programs or initiatives in place to support these values and a demonstrable, tangible benefit for our planet (40 per cent, 500 words).

Entrants should also provide a statement on how they plan to further decarbonise their company and reduce their overall environmental footprint beyond Scope 1 and 2 emissions and throughout their supply chain in the coming 10 years (40 per cent, 500 words). Entrants should include one 250-word testimony from a client, supplier or third-party organisation (B Labs, for example) about their efforts to date and in the future (20 per cent).