What are you
made of?
21ST ANNIVERSARY
FRIDAY, 27 NOV
Hordern Pavilion
The B&T Awards is Australia's premier advertising, marketing and media awards.
This year, we’re asking one simple question: what are you made of?
The B&T Awards lauds those who have put in the hard yards, answered the tough questions, stood up when others shirked and left it all on the line for themselves, their teams and their clients.
Join us on 27 November to find out what you’re really made of.
KEY DATES
Entries Open
Monday, 15 June
On Time Entries Close
Friday, 28 August
Late Entries Close
Friday, 4 September
Last Chance To Get Early Bird Tickets
Tuesday, 29 September
Finalists Announced
- Campaign Awards
Wednesday, 30 September
Finalists Announced
- Agencies & Leadership Awards
Thursday, 1 October
Live Judging Day
Thursday, 5 November
Awards Night
Friday, 27 November
2026 CATEGORIES
AGENCY OF THE YEAR AWARDS
- ADVERTISING AGENCY
- BRANDING, DESIGN & CX AGENCY
- CORPORATE PR AGENCY
- CONSUMER PR AGENCY
- CREATOR AGENCY
- DIRECT RESPONSE / PERFORMANCE AGENCY
- EMERGING AGENCY
- EXPERIENTIAL/PROMOTIONAL AGENCY
– SPONSORED BY DISPLAYWISE - INDEPENDENT AGENCY – MORE THAN 50 EMPLOYEES
– SPONSORED BY Anisimoff Legal - INDEPENDENT AGENCY – FEWER THAN 50 EMPLOYEES
- MEDIA AGENCY
– SPONSORED BY INDEED - PRODUCTION COMPANY
- RESEARCH AGENCY
- NSW AGENCY
- AOTEAROA NEW ZEALAND AGENCY
- VIC AGENCY
- QLD/OTHER STATES/TERRITORIES AGENCY
- B&T’s AGENCY OF THE YEAR – THE GRAND PRIX
– SPONSORED BY ROKT
CAMPAIGN OF THE YEAR AWARDS
- BEST CONSUMER PR CAMPAIGN
- BEST CTV & VIDEO CAMPAIGN
- BEST DIGITAL CAMPAIGN
- BEST DIRECT RESPONSE CAMPAIGN
- BEST CREATOR-LED CAMPAIGN
- BEST INTEGRATED AD CAMPAIGN
- BEST MEDIA CAMPAIGN
- BEST OUT OF HOME CAMPAIGN
- BEST PRO-BONO CAMPAIGN
- BEST RADIO/AUDIO CAMPAIGN
- BEST REGIONAL MEDIA CAMPAIGN
- BEST RETAIL MEDIA CAMPAIGN
– SPONSORED BY ROKT - BEST SOCIAL MEDIA CAMPAIGN
- BEST SPONSORSHIP CAMPAIGN
- BEST TECH & AI CAMPAIGN
- BEST TV CAMPAIGN
LEADERSHIP & MARKETING AWARDS
- THE B&T AWARD FOR BRAVERY
- THE B&T AWARD FOR DIVERSITY
- THE B&T AWARD FOR THE PLANET
- BEST CONTENT MARKETING STRATEGY
– SPONSORED BY ARE MEDIA - BEST DIGITAL SERVICES
- BEST DIGITAL TRANSFORMATION
- BEST MEDIA PLATFORM
- BEST RETAIL MEDIA NETWORK
– SPONSORED BY ROKT - DATA-DRIVEN MARKETING
- MARKETING TEAM OF THE YEAR
- MARKETING TECHNOLOGY COMPANY OF THE YEAR
- PEOPLE & CULTURE – MORE THAN 100 EMPLOYEES
- PEOPLE & CULTURE – FEWER THAN 100 EMPLOYEES
- SALES TEAM OF THE YEAR

















